Sofa to Launch 16 Linear TV Channels on YouTube in Brazil, Latin America, the U.S. and Portugal (EXCLUSIVE)

The package includes channels with films and series dubbed into Spanish and Portuguese and selected through curation; channels will have TV ads inserted via DAI technology

By Marcelo Cajueiro

Marcelo Cajueiro

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RIO DE JANEIRO, Brazil — Brazilian indie specialty channel network Sofa DGTL will launch 16 free advertising-supported streaming television specialty FAST channels in Spanish and Portuguese on YouTube in Brazil, Spanish-speaking Latin American countries, the U.S. and Portugal.

Sofa will deploy the channels gradually, starting during the week of Rio2C 2026, the largest creativity gathering in Latin America, which will take place over May 27-31, Fabio Lima, CEO of Sofa, and Douglas Rodrigues, YouTube Brasil’s strategic partner manager, told Variety.

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