Snapchat announced on Tuesday that it’s launching AI Clips in Lens Studio, its platform that lets creators design and publish AR and AI effects called Lenses. The new Clips are an AI-powered Lens format that transforms a single photo into a five-second video.
Unlike open-ended text-to-video tools, AI Clips are designed as a closed-prompt experience, where Lens creators design the Lens, and users can tap it to generate a video from their own photos.