Snap Acquires AR Firm Illumix in Bid to Boost Augmented Reality Efforts (EXCLUSIVE)

By Corbin Bolies

Corbin Bolies

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Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts.

The company’s interest was spurred by Illumix’s work in scaling its mapping technology and building it out for real-world experiences. As part of the deal, Snap will adopt Illumix’s technology and platform as it seeks to build out its revamped Specs glasses. Snap will also retain most of Illumix’s staff.

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