Somewhere above the Great Plains, a virtual woodpecker is on its way to Alaska to deliver a message to my anonymous pen pal. At the same time, a zebra finch named Tucker soars into Manhattan to send a friend my shabby doodle of the Cool S.
These messages take hours or even days to send, depending on how far the bird has to fly, as that’s the point of Roost, the viral “slow-cial” app that’s making carrier pigeons cool again. Roost arrives at a time when people crave the opportunity to slow down and disconnect from the apps that constantly demand their attention and are embracing technology that adds friction.
