Slate Auto, the EV startup backed by Jeff Bezos, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted gray electric truck with 205 miles of range — and none of the technological flair — and let the buyer customize it to their liking through vehicle wraps, decals, lighting, and other accessories.
The vehicle wraps — printed vinyl film that can be applied to a car, truck, or SUV without needing to paint it — are a central component of this customization strategy with hundreds of different colors and combinations. And now Slate is adding even more through a partnership with crayon maker Crayola.
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