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Brian Steinberg
Senior TV Editor
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Joe Robbins/NCAA Photos via Getty Images Warner’s sports properties are being assimilated into Skydance, but some aspects of the company’s approach to games and contests may continue.
Craig Barry, a senior sports executive at Warner’s TNT Sports who helped cultivate a creative approach to rights and formats, has been named chief content officer at Skydance’s global sports group, which on Thursday unveiled its new executive team. While working for Warner, Barry played a key role in testing alliances with emerging sports like videogames, and in recent years, has been involved in creating celebrity-sports concepts that give viewers top quality golf and basketball concepts without having to rely on professional sports league and the exponential fees they typically seek.
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