Sister Group Strikes Partnership With Branded Entertainment Company Common Interest, Makes Minority Investment

By Alex Ritman

Alex Ritman

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Sister Group, Jane Featherstone and Elisabeth Murdoch‘s ever-growing transatlantic powerhouse, has entered the branded entertainment business by forging a strategic partnership with London-based company Common Interest, in which it has also taken a minority investment.

The partnership with Common Interest, the communications and entertainment group founded by Anthony Freedman, brings together what it describes as “brand creativity, entertainment execution and access to world-class production talent.”

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