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Naman Ramachandran
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RisingJoy Singapore-based microdrama distributor RisingJoy has struck content licensing deals with more than 50 apps and platforms across 30-plus countries, the company said, as it positions itself for a broader role spanning original production and co-development.
The expansion arrives as the microdrama market outside China is projected to reach $4.2 billion this year, according to Media Partners Asia. RisingJoy’s confirmed long-term platform partners include Viu, Kuku TV and IDN App. The company says its selection approach is driven by performance data, with every title required to show active audience traction rather than simply occupying catalog space.
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