Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

By Todd Spangler

Todd Spangler

NY Digital Editor

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Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE.

Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The amount of the investment isn’t being disclosed. Other IRCODE investors include Craig Kallman, former chairman and CEO of Atlantic Records who recently was named chief music officer of Warner Music Group.

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