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Lin Ying-Hsuan
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FilMart As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling. That shift was in focus at the FilMart forum “Breaking Boundaries Going Global: Billion-Level Monetization Through Short Dramas & AI-Generated Comic Dramas,” where industry players mapped out the next phase of the digital content economy.
Data shared during the session underscored the scale — and imbalance — of the current ecosystem. Indonesia ranks first globally in YouTube watch time, followed by Taiwan, while revenue continues to be led by the U.S., with Taiwan trailing. The gap highlights a structural reality: engagement is surging fastest in Asia, even as monetization remains concentrated in Western markets.
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