Shopify says AI search is driving more traffic and sales, not replacing Google

E-commerce software maker Shopify seems to be benefiting handily from people using AI to search.

On the company’s second-quarter earnings call, Shopify President Harley Finkelstein said AI has become a “complement to search, rather than a substitute for it,” and had particularly benefited the long tail of e-commerce, including the smaller merchants that make up the majority of its customer base. Indeed, the company credited its earnings beat and soaring revenue to AI search, at least partly.