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Naman Ramachandran
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SonyLIV “Shark Tank India” has unveiled “#DontBeATota,” a campaign taking aim at founders who mistake the language of entrepreneurship for the substance of it, as the show opens its sixth season for entries on streamer SonyLIV.
The campaign lands at a moment when terms such as valuation, burn rate and EBITDA have become everyday vocabulary. It poses a pointed question: has the language of entrepreneurship begun to overshadow the business itself? “#DontBeATota” argues that conviction, execution, resilience and a grasp of fundamentals matter more than a polished command of buzzwords.
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