By Essie Assibu
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Sheikha Jawaher bint Abdullah Al Qasimi, director of FANN and SIFF, and National Media Authority secretary-general Mohammed Saeed Al Shehhi (Courtesy of SIFF) The Sharjah Intl. Film Festival for Children and Youth is adding a federal partner to its push to build a more substantial and sustainable pipeline for emerging filmmakers. The organization behind the festival signed an agreement with the UAE’s recently established National Media Authority covering areas from film screening procedures to training and technical support.
The memorandum of understanding was signed Monday on the opening day of SIFF’s 13th edition by the National Media Authority and FANN – Media Discovery Platform, the Sharjah organization that runs the festival and whose name derives from the Arabic word for “art.” The agreement makes the authority an official supporting partner of SIFF while establishing broader cooperation between the two organizations.
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