Shanghai TV Market Debuts Dual-Venue Format to Drive Chinese Content Sales Overseas

By Jenny S. Li

Jenny S. Li

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The Shanghai International Film & TV Market is launching a new dual-venue format at the Shanghai Exhibition Center this year, with separate spaces for international company pavilions and a dedicated arena pairing Chinese content sellers with buyers from major markets including the U.K., France, Brazil, and Canada.

The international pavilion brings together institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain, with programming centered on foreign production showcases and location promotion for Europe and the Middle East. The Chinese promotion venue will host matchmaking sessions organized by category – films, drama series, and microdramas – alongside international industry salons and cultural tourism route promotions.

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