Shamrock Capital Launches Fourth Content Strategy Fund Since 2015 With $813 Million in Commitments

Investment firm with deep roots in entertainment aims to help content owners make the most of library assets

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Shamrock Capital isn’t slowing down when it comes to investing in content libraries and catalogs.

The Los Angeles-based investment firm focused on media, entertainment and communications has had no trouble lining up takers for its fourth fund for content acquisitions since 2015. That’s the year Shamrock first took aim at acquiring and managing content-related cash flows for discrete rightsholders.

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