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Brian Steinberg
Senior TV Editor
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Courtesy of Screenvision Some of the puzzles and trivia moviegoers see when they arrive before showtime at the cinema may be going the way of Good N’ Plenty and Jujubes.
Movie screens under the aegis of movie-ad titan Screenvision will unfurl a new pre-show starting in October. The new concept tamps down on the old puzzles and behind-the-scenes format that has become such an expected part of cinema culture and instead features content blocks devoted to topics including food, sports and fashion, among others.
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