Screen X to Launch New Premium Large Format With ‘Spider-Man: Brand New Day’ (EXCLUSIVE)

By Rebecca Rubin

Rebecca Rubin

Senior Film and Media Reporter

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CJ 4DPlex, the Korean cinema technology company behind ScreenX and 4DX, is launching a new premium large format in time for the release of “Spider-Man: Brand New Day.”

The new initiative is called “Shot for ScreenX” and will be deployed on the company’s immersive 270-degree cinemas. Designed specifically for the company’s screens, the multi-projection format will expand select scenes of a film beyond the traditional frame and onto the sides of the auditorium walls to create a panoramic viewing experience. “Spider-Man: Brand New Day” marks the first time that CJ 4DPlex collaborated with the filmmakers from production through distribution to curate imagery and aspects designed specifically for ScreenX.

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