São Paulo Attracts Big International Shoots Like Michael Almereyda’s ‘Zero K’ as State Readies to Launch 20 Year Plan to Ensure Industry Stability

May 21, 2026 11:42am PT São Paulo Attracts Big International Shoots Like Michael Almereyda’s ‘Zero K’ as State Readies to Launch 20 Year Plan to Ensure Industry Stability

As Brazil gears up for federal and state elections, the state of São Paulo government is ramping up efforts to guarantee the Paulo Gustavo Law-backed industry boost translates to longevity

By Rafa Sales Ross

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Rafa Sales Ross

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'Radioactive Emergency,' Courtesy of Netflix

Despite Brazil not having this yaer a film at Cannes’ major sections from a Brazilian director, representatives from the Latin American country still arrived confidently at the Marché du Film to build on the extraordinary momentum created by films like last year’s Cannes-winning political drama “The Secret Agent.” Members of the government of São Paulo state were present at the market to spread the word about the great success of their recent investments in film and television and celebrate the release of the first round of films benefited by the pioneering Paulo Gustavo Law. 

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