San Sebastian Startup Challenge Puts AI, Immersive Tech and Green Production in Focus

Ten finalists will pitch at Zinemaldia & Technology after the competition drew a record 68 submissions

By Callum McLennan

Callum McLennan

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AI watchdogs, virtual production tools and carbon-tracking platforms are among the technologies heading to San Sebastian this year, as the festival’s Zinemaldia Startup Challenge unveils a 10-strong lineup drawn from Spain and across Europe.

The competition, launched in 2019 to spotlight emerging tech with applications for film and the wider audiovisual business, received 68 submissions this year – its biggest field to date. The finalists will pitch on Sept. 24 during Zinemaldia & Technology.

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