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Brian Steinberg
Senior TV Editor
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Courtesy of Logo Samsung and Amazon will team up to bring interactive technology from Amazon to Samsung TV Plus, giving users the opportunity to shop from Amazon via their remote control or respond to other entreaties from advertisers.
The new service will launch in July and will make Samsung TV Plus the first external connected-TV device partner to offer this Amazon capability. Samsung unveiled the technology as part of the industry’s annual “NewFronts,” a series of presentations from digital platforms seeking alliances with advertisers.
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