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At a time when AI has become more pervasive in advertising, a return to traditional techniques can feel like an act of rebellion. Those methods may come with steeper production costs but are proving worthwhile for brands like Prada, whose new hand-drawn holiday campaign has drawn widespread praise online since debut Wednesday night.
For its 2026 holiday campaign, aptly titled “Drawing Prada: Animated by Hand,” the Italian fashion house enlisted veteran Disney animator John Pomeroy to create a hand-drawn winter wonderland starring Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Chen Haoyu and Luther Ford.
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