Sacha Baron Cohen at Wimbledon on July 11, 2026. Neil Mockford/GC Images Sacha Baron Cohen‘s alter ego Ali G is back, and this time he’s at the 2026 Wimbledon finals.
On Sunday, Ali G posted a video on a newly created Instagram account. “Iz here at the men’s singles in Wimbledon, which actually, despite its name, ain’t a party for Gaylords. It’s like the World Cup of something called tennis, which is like a crap version of ping pong. Them say that tennis is better played on grass, which is why I intend to sell as much of it while iz here. So if you want some herbal remedies, me got anything you want,” Cohen’s satirical character says in the clip, trying to sell marijuana.
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He added in the post’s caption, “I iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup.”
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Ali G’s return comes after it was recently announced that a new movie starring the iconic character reportedly secretly wrapped production. The surprise sequel, which doesn’t have a release date yet, comes more than two decades after Ali G was last seen on the big screen in 2002’s Ali G Indahouse.
The three-time Oscar nominee’s alter ego first debuted in 1998 during a segment on the British TV program The 11 O’Clock Show. Known for his signature hip-hop slang and bright yellow tracksuits, Ali G became a cultural phenomenon with his absurd interviews with unsuspecting high-profile figures, from Donald Trump to David and Victoria Beckham, among others.
The Borat star’s beloved character also has a TV series, Da Ali G Show, which ran for three seasons from 2000 to 2004.
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