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Sacha Baron Cohen Revives Ali G at Wimbledon Ahead of New Film — and Tries Selling Weed on Center Court

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Sacha Baron Cohen Revives Ali G at Wimbledon Ahead of New Film — and Tries Selling Weed on Center Court
Jul 13, 2026 1:49am PT Sacha Baron Cohen Revives Ali G at Wimbledon Ahead of New Film — and Tries Selling Weed on Center Court

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Alex Ritman

@alexritman See All Ali G official.ali.g

Ali G was among the surprise special guests at the Wimbledon men’s final on Sunday — and got straight to work trying to sell drugs from his seat on centre court.

While Sacha Baron Cohen‘s comedy creation may have been kitted out in classic whites for the occasion, his Wimbledon-themed jacket did feature a large marijuana symbol on the back with the motif “Official Ganja Dealer,” which he paired with heavy gold chain and glasses.

“I iz BACK. And And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup. dm me, especially if u iz fit,” he wrote on a new Ali G account on Instagram.

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“Is is here at the men’s singles in Wimbledon, which actually, despite its name, ain’t a party for gay lords. It’s like the World Cup of something called tennis, which is like a crap version of ping pong,” he said on an Insta video. “Them say that tennis is better played on grass, which is why I intend to sell as much of it while I is here. So if you want some herbal remedies, me’s got anything you want. Booyakasha. I is in row H seat 329 There ain’t any brothers here, so it’ll be easy to find me you, innit. Respect!”

Other videos showed him pulling out what looked like bags of weed and a joint for the camera, while he was later recorded by other guests being spoken to by police after they told him they’d had complaints of him offering drugs to children.

Ali’s unexpected’s Wimbledon appearance comes amid news of a new Ali G movie and the first since 2022’s “Ali G Indahouse.”

Variety confirmed last week that Baron Cohen had wrapped production on a new film starring his sketch comedy breakout from the late 1990s. The production shot in secret in the U.K, much like Cohen operated on 2006’s “Borat” and 2020’s “Borat Subsequent Moviefilm,” while there are reports that some of the movie will be set in the U.S., where Ali G has previously visited with “Da Ali G Show” to interview guests including Noam Chomsky, Newt Gingrich and Donald Trump.

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Originally reported by Variety. Read the full story at the original source.