By K.J. Yossman
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2026 Getty Images Sacha Baron Cohen has explained why he decided to resurrect his buffoon alter-ego Ali G after more than a decade.
“The fact that Ali G is outdated and problematic is the very reason I resurrected him,” Baron Cohen writes in a cover essay for Time magazine.
“The world he’s returned to is, in many ways, worse than the one he left 20 years ago. All the prejudices my characters are designed to expose haven’t just lingered—they’ve metastasized. They’re fueled by the greatest propaganda machine in history—social media—and now by its monstrous child, AI.”
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