Royal Challengers Bengaluru, Rajasthan Royals Sales Push IPL Cricket’s Business Value to $20.6 Billion, Houlihan Lokey Study Finds

By Naman Ramachandran

Naman Ramachandran

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The Indian Premier League cricket tournament’s business value has climbed to $20.6 billion, up 11.4% year over year, according to Houlihan Lokey’s 2026 IPL Valuation Study released Wednesday, as record-setting sales of Royal Challengers Bengaluru and Rajasthan Royals reset franchise pricing across the league.

The league’s stand-alone brand value rose 10.3% to $4.3 billion, marking a second consecutive year of double-digit growth for both metrics. The report placed the 2026 figures in historical context: the IPL’s business value stood at $15.4 billion in 2023, $16.4 billion in 2024 and $18.5 billion in 2025. On a per-match basis, Houlihan Lokey noted, only the NFL ranks ahead of the IPL globally.

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