Maya Georgi
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Musical guest Rosalía performing “Magnolias” on “Saturday Night Live” on Oct. 10 Will Heath/NBC Rosalía’s “Magnolias” is getting its flowers. The song just saw an astounding 336 percent surge in Spotify streams in the U.S. on Oct. 12, according to data shared with Rolling Stone.
What led to the Spanish singer’s streaming bump? Well, her evocative Saturday Night Live performance. On Oct. 10, Rosalía delivered a stunning rendition of the soaring track as rain poured down on her onstage. That same night, Rosalía also performed another song from her masterful album Lux, “Reliquia,” which saw a 150 percent spike in streams. By Sunday night, videos from both performances went viral on social media as online users marveled at the Spanish singer’s operatic vocals and orchestral melodies.
“Magnolias” quickly became a favorite, even among celebrities like Hailey Bieber, who posted about the album on her Instagram story. “You know when an album makes you want to throw up in a good way?” she wrote atop a picture of the album, with “Magnolias” playing.
“Reliquia” and “Magnolias” weren’t the only songs off Lux that saw impressive streaming jumps. “Mundo Nuevo” saw a 60 percent increase and streams for “Divinize” were up 142 percent. It seems audiences were so moved by Rosalía’s SNL performances that they were finally tuning into the non-singles from her latest album.