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Getty Images Ron Howard believes there’s a chance AI-generated films could succeed — but only if movie audiences decide they’re worth watching.
Howard spoke during a fireside chat at the Runway AI Festival, the AI company’s content showcase, at New York’s Alice Tully Hall on Thursday evening. The Oscar-winning director of “A Beautiful Mind” and “Frost/Nixon” acknowledged to Runway co-CEO Cristóbal Valenzuela that the technology has been “democratizing” the filmmaking process, allowing storytellers to “more efficiently, more broadly” tell their stories. But whether those films end up dominating multiplexes will depend on whether audiences have an appetite for them, he said.
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