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Todd Spangler
NY Digital Editor
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Courtesy of Roku Roku has lassoed Amazon‘s Prime Video Channels as a distributor of its low-cost, no-ads Howdy streaming service, marking the first time the $2.99/month package is available outside Roku’s ecosystem.
Howdy is now available as a subscription in the U.S. on Prime Video. Launched last summer exclusively on the Roku Channel, Howdy provides several thousand movies and TV series — totaling more than 10,000 hours of content — from partners including Disney, Lionsgate, Sony Pictures Entertainment, Warner Bros. Discovery and FilmRise, along with featured Roku original titles.
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