Roku City Secrets Revealed: How Long Will Jimothy Last, Why Did the Titanic Get Nixed and Where Exactly Is It Located?

By Pat Saperstein

Pat Saperstein

Deputy Editor

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It has a city hall and a city council. A vintage art deco theater, a harbor and a fair amount of traffic. And plenty of billboards, of course. But despite brownstones, diners, skyscrapers and bridges, this city is no recognizable metropolis — plus, it’s all bathed in a luminous purple glow.

Welcome to Roku City, the violet-hued screen saver for the widely used streaming platform that’s become a quirky, ever-changing diversion for over 100 million viewers, a canvas for imaginative ads and an increasingly important branding opportunity for the streaming platform.

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