Robert Downey Jr. Signs On as Pitchman for Snap’s $2,200 Specs AR Glasses

By Todd Spangler

Todd Spangler

NY Digital Editor

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Robert Downey Jr., whose famous portrayal of Marvel’s Iron Man had him decked out with a variety of high-tech gadgetry, is donning Snap‘s Specs augmented-reality glasses in a new role as lead spokesman for the devices.

Downey Jr.’s partnership with Specs kicked off with a collection of original episodes featuring him showing off the tech in everyday situations — at work, golfing, watching TV and “developing artistic skills.” (Watch them on the Specs site or on YouTube.) The actor-producer-entrepreneur’s pact with the company will make its broadcast debut Tuesday night during the New York Knicks vs. Philadelphia 76ers NBA tip-off game, while an original episode of RDJ’s content series will also make its broadcast debut during Game 1 of the World Series on Friday, Oct. 23.

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