Text-based AI assistants are a hot market, with Instinct, Wajo, Town, Ollie, and Meta’s Muse agent, which launched last week, vying for users’ attention and tasks. San Francisco-based Instinct is one of the most popular of the lot, attracting huge investor interest at what is reportedly a $10 billion valuation.
Instinct’s popularity may now grow even further, as it’s added a new calling feature that lets your agent place calls and act as a concierge. Meta’s Muse, another serious contender in this battle, has also done the same.