The number of med-spas, weight loss clinics, and concierge practices where patients pay a membership fee for direct, often same-day access to physicians, has exploded in recent years. But while patients pay for these services out-of-pocket, providers still often rely on software built for traditional, insurance-based care.
VITL, an 18-month-old startup, claims to be solving one of the sector’s biggest tech bottlenecks by building an e-prescribing platform — a digital tool for sending and managing prescriptions — tailored for cash-pay medical businesses.