At some point during the fog of 2021 or 2022, I noticed that my son's preferred brand of fruit snacks had switched from including 0.9 ounces per pouch to 0.8 ounces per pouch. Most shrinkflation is meant to fly under the radar, but in this case, I just happened to notice it. It felt bad! It's tangible evidence that your money is not going as far as it did in the very recent past.
A little over a year ago, AMD launched the Radeon RX 9070 for a suggested retail price of $549. This month, it's launching the similarly named Radeon RX 9070 GRE for a suggested retail price of $549. This new card (actually the US launch of a GPU that's been available in China for a year or so) has 85 percent as many GPU cores, 75 percent as much memory, and 66 percent as much memory bandwidth as the regular RX 9070.
We'll evaluate the RX 9070 GRE in the context of the current GPU market, where prices have been edging upward due to the same AI-driven RAM shortages and price hikes that have made PC building and buying such a miserable experience for the last few months. But it's hard not to be a little upset about such a clear example of GPU shrinkflation—the same money for a markedly inferior product.
