JioHotstar, the streaming platform controlled by Indian conglomerate Reliance Industries, is taking its brand outside India for the first time and will replace Hotstar in the UK, Canada, and Singapore as it begins a wider global push.
The streaming service will launch with more than 160,000 hours of entertainment content but without the live sports that have helped drive its massive audience in India, including the Indian Premier League (IPL), Women’s Premier League (WPL), and Indian national cricket matches. JioStar said it is not offering sports at launch because of existing content deals, but did not rule out adding them in the future.
