ReelShort Looks Beyond Microdramas as Joey Jia Pushes for a New Entertainment Ecosystem

By Lin Ying-Hsuan

Lin Ying-Hsuan

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ReelShort is accelerating its Southeast Asia expansion with a new strategic partnership with Philippine telecommunications giant Globe, even as founder and CEO Joey Jia says the future of the company extends far beyond microdramas.

The pact comes just two months after ReelShort launched its first major Southeast Asian partnership with Thailand’s AIS, as the company moves to build a broader regional presence through telecom and content collaborations. The Globe deal will bring ReelShort’s growing library of vertical dramas to millions of Filipino consumers in one of the world’s most mobile-engaged markets.

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