A new iOS app called Reelful uses AI to automatically turn photos and video clips from your camera roll into polished TikTok- and Instagram Reels-style videos for social media. Reelful is designed for people who want to create social content, but find traditional video editing tools too complex or time-consuming.
The app’s launch reflects a broader shift in video creation, as AI is allowing users to move beyond traditional creative tools to AI agents that are capable of automating content creation. Reelful joins a growing wave of AI startups that are reshaping how content is created, including Opus Clip and Captions.