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Reed Hastings Says Netflix’s Biggest Risk Is if YouTube Content ‘Boosted With AI’ Becomes ‘Cool and Sexy’

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CitrixNews Staff
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Reed Hastings Says Netflix’s Biggest Risk Is if YouTube Content ‘Boosted With AI’ Becomes ‘Cool and Sexy’
Mar 25, 2026 1:36pm PT Reed Hastings Says Netflix’s Biggest Risk Is if YouTube Content ‘Boosted With AI’ Becomes ‘Cool and Sexy’

He says exiting as CEO was like being 'cast out' of a marriage, reveals he was 'stress drinking' as head of streaming giant

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Todd Spangler

NY Digital Editor

xpangler See All Reed Hastings Getty Images

Reed Hastings, co-founder and former CEO of Netflix, has gone into semi-retirement — and he now spends much of his time attending to the Utah ski resort he bought in 2023.

But he continues to serve on Netflix’s board as chairman of Netflix, and in a new interview, the exec spoke about the biggest risk facing Netflix: if AI-generated free content on platforms like YouTube becomes compelling enough to drive people to stop paying for Netflix.

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Originally reported by Variety