‘Pursuit of Jade,’ ‘Midnight Temptation’ Lead iQIYI International’s 130% H1 2026 Viewership Surge

By Naman Ramachandran

Naman Ramachandran

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iQIYI International’s global viewership rose 130% year-on-year in the first half of 2026, the streaming platform said in a report, crediting a dual-engine strategy that pairs premium Chinese dramas with fast-paced microdramas.

All 10 titles on iQIYI International’s top Chinese drama chart for the period were produced in-house, spanning historical epics, contemporary romance and coming-of-age stories. “Pursuit of Jade” ranked first across every content category on the platform and has topped Google search volume among Chinese historical dramas worldwide since 2025, a standing the company attributed to the show’s female-growth narrative and eastern aesthetic. Two other dramas from iQIYI International’s 2025 annual top 10 – “Fated Hearts” and “Speed and Love” – along with “The Best Thing,” reappeared on the H1 2026 chart.

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