Pro ‘Fortnite’ Gamer Cody ‘Clix’ Conrod Launches New Holding Company Full Box to Align Owned Businesses, Collabs and Philanthropy (EXCLUSIVE)

By Jennifer Maas

Jennifer Maas

TV Business Writer

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Professional “Fornite” player and star gamer Cody “Clix” Conrod has launched Full Box Inc., a creator-led holding company to encompasses his nine businesses, ventures and community initiatives

A nod to the sport itself, the name “Full Box” comes directly from the massive Epic Games-developed online game, where the term describes surrounding an opponent with control, skill and competitive execution. Per Full Box, the name “reflects both the competitive mindset that has defined [Conrod’s] career and the company’s approach to building a complete business ecosystem around a creator.”

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