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Naman Ramachandran
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FICCI Frames Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai.
Streaming began as a largely solo experience, Gaurav Gandhi, VP and head of Prime Video for Asia-Pacific and Australia-New Zealand, said during the opening presentation, “India’s Screen Economy – The Next Wave.” “So much of our time is being spent today thinking about like, hey, this is a co-viewing show compared to this is an individual-driven show first,” he said.
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