Kelvin Harrison Jr. stars in Prada’s fall/winter 2026 campaign. Courtesy of Prada “The simple, the honest and human, as antidote to the complexity of life.”
That’s how Prada describes the vibe of a new campaign for the luxury house’s fall/winter 2026 collection, one filled with stars in front of the camera and an Oscar winner behind it. Prada tapped Barry Jenkins to direct the campaign, which features offerings from the men’s and women’s collections designed by creative directors Miuccia Prada and Raf Simons and worn by brand ambassadors Kelvin Harrison Jr., Hunter Schafer, Troye Sivan and Chen Haoyu.
Captured in still and motion images, the actors are seen in “scenes from life” as Jenkins reframes moments of “domestic intimacy” and “normalcy.” Think Harrison in front of a mirror or Schafer slipping on shoes while rushing to get out of the house and those simple moments become more profound — and stylish — as the clothes (or bags or shoes) become a character in the story. Fernando Verder serves as the campaign’s creative director.
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Schafer Courtesy of Prada Sivan Courtesy of Prada Haoyu Courtesy of Prada Harrison Courtesy of Prada Jenkins comes to the project after having most recently directed the Disney blockbuster Mufasa: The Lion King. He won an Oscar for Moonlight, a best picture winner, and has also directed The Underground Railroad, If Beale Street Could Talk and an episode of Dear White People.
The showing marks the latest Prada moment for its roster of brand ambassadors, some of whom have been with the house for years like Schafer, who most recently starred in the final season of Euphoria. She next stars in Blade Runner 2099. “I would define Prada as an intersection. I feel like Prada represents the collision of multiple avatars. Prada is simultaneously youthful, and classic. Loud and conservative. Femme and masc. Hard and soft, etc., etc.,” Schafer said upon joining the house in 2021. “All the best combos.”
The campaign marked a reunion for Jenkins and Harrison after having previously worked together on Mufasa. He next stars in Alpha Gang and The Hunger Games: Sunrise on the Reaping. “Prada’s elegance is based in craftsmanship,” Harrison previously said about the fashion house. “They value people who don’t align with the status quo, who embrace difference, artists who challenge their industry. That mirrors their brand.”
Sivan most recently released his album Something to Give Each Other in 2023, and he shared a tour with Charli XCX. Chen, a Chinese singer and actress, has been seen in such projects as The Heart, A Journey to Love, Be My Friend, Begin Again, Home Coming, A Writer’s Odyssey 2, Summer of Meizhou and the reality competition Ride the Wind, which she won.
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