Popcorn Bucket Craze Pops Off With Skyrocketing Scalper Prices, Director Approvals and Imax’s First-Ever Movie Merch

'They're like the concert T-shirts of our industry,' says Nels Storm, AMC's VP of food and beverage.

By Matt Minton

Matt Minton

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Did you think landing Imax 70mm tickets to “The Odyssey” was hard? Trying landing those tickets and snagging one of the limited-edition popcorn buckets tied to the recent release of Christopher Nolan’s epic, which included designs of the iconic Trojan Horse and a replica of the Imax camera (complete with a real viewfinder!) that the film was famously shot on by Hoyte van Hoytema.

The craze around these popcorn buckets, and the conversations they spark on social media, is nothing new. Just this past weekend, the box office juggernaut that is “Spider-Man: Brand New Day” came with its own set of popular buckets, including a replica of Spider-Man’s head and a drink-popcorn combo featuring a web-slinger shooting out of Peter Parker’s hand.

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