Forget stickers, GIFs, and emoji reactions. Pixi is betting that the next evolution of messaging is interactive augmented reality (AR).
The startup launched its messaging-native app on the App Store on Wednesday, allowing users to send AI-powered AR characters through iMessage. Instead of appearing as static media, the characters come to life through the recipient’s iPhone camera, where they can react to their surroundings, interact with people, and respond in real time.