Piracy in the Crosshairs: Brazil to Launch Campaign Against IP Theft

Announced at RioMarket and backed by media, telecom and exhibition groups, the Brazilian audiovisual industry federation's awareness campaign is rolling out at the end of October

By Marcelo Cajueiro

Marcelo Cajueiro

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RIO DE JANEIRO, Brazil – Brazil’s Audiovisual Industry and Commerce Federation (FICA) announced at the Rio Film Festival’s RioMarket the launch at the end of October of an anti-piracy awareness campaign in free-to-air and pay television, radio, out-of-home (OOH) advertising and movie theaters.

Local media, telecom and exhibition groups are supporting the campaign by providing free advertising space on their platforms. Local ad agency 11:21 created the pro bono advertising campaign, which will initially reach São Paulo, Minas Gerais and Rio de Janeiro, the three most populous states in Brazil, and eventually be expanded countrywide, 11:21’s CEO Gustavo Bastos told Variety.

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