Pinterest on Wednesday announced a new experimental app called “Ask Pinterest” that will allow the company to explore a more conversational approach to shopping and product discovery that could eventually find its way to the main Pinterest app. It also introduced other AI initiatives, including Pinterest Model Context Protocol (MCP), designed for advertisers running campaigns on Pinterest’s platform, and other AI ad tools.
The news comes just ahead of the adtech industry’s annual gathering at Cannes Lions, which is this year mainly focused on how AI can serve the needs of advertisers and marketers.
