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Naman Ramachandran
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Fire & Ice Media/Coccinelle A new Philippine-Italian sales alliance aims to put independent films in front of buyers in Asia, Europe and North America. Fire & Ice Media, the Philippine producer and sales agent, and Italy’s Coccinelle Film Sales unveiled the strategic partnership at Busan’s Asian Contents & Film Market.
The pair will work together on a handpicked group of films, combining their regional know-how and buyer contacts to seek distribution deals beyond the films’ home markets. A first batch of films has already been chosen, though the companies have yet to name them.
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