Pedro Pina, YouTube VP at Iberseries & Platino Industria: ‘YouTube is a Greenhouse of the Future of Creativity’

By Anna Marie de la Fuente

Anna Marie de la Fuente

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Speaking at the Iberseries & Platino Industria conference, Pedro Pina, YouTube VP for Europe, the Middle East and Africa, regaled a full house with a striking presentation that traced the evolution of YouTube to the powerhouse platform it has now become after 20 years.

He showed milestones that marked its progress, from the first viral video of baby Charlie biting his brother’s finger, to the cultural impact of Susan Boyle and her powerful rendition of “I Dreamed a Dream” from the musical “Les Misérables” to South Korea’s “Gangnam Style,” the first of its kind to make a trans-national impact despite being in Korean.

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