Parke’s Viral Sweatshirt Gets a Dose of School Spirit in Brand’s Debut Collegiate Collection

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In partnership with sports lifestyle brand ’47 and 10 of the country’s biggest universities, Parke‘s cult-favorite closet staples are headed off the college.

Launching online in limited quantities on Tuesday, Aug. 25 at 7 a.m. PT/10 a.m. ET, Parke’s inaugural Collegiate Collection includes officially licensed apparel and accessories for 10 major schools: Auburn University, Indiana University, University of Georgia, University of Michigan, University of Alabama, Syracuse University, University of Florida, University of Mississippi (Ole Miss), University of North Carolina (UNC) and University of Texas at Austin.

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Featured styles include Parke’s internet-famous mockneck sweatshirt in addition to zip-up mocknecks, boxer shorts, boxer-style sweatpants, coordinating claw clips and ’47’s beloved baseball caps.

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All Parke x ’47 products come in the schools’ official Pantone colors. The majority of fleece mocknecks include embroidered patches — some alongside printed graphics, while others are completely embroidered. Select pieces include school color combinations sans school logo for a more subtle nod to the university. All hats are one size with an adjustable strap — either snapback or strapback.

Since launching in 2022, Chelsea Parke’s direct-to-consumer clothing line has taken social media by storm. What started as reworked denim quickly turned into limited-release loungewear, most notably, Parke’s signature mockneck, known to sell out within minutes of online drops. By April 2026, the viral fashion brand made its way into Target stores nationwide.

As for the Parke x ’47 Collegiate Collection, pieces drop online on Aug. 25 at Parke.com, available while supplies last. As always with Parke, product is expected to move fast.

Related: The Best Student Discounts on Streaming Services, Subscriptions and Tech

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