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Brian Steinberg
Senior TV Editor
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Getty Images Prep time is over for Jay Askinasi.
Paramount Skydance’s newly-installed chief revenue officer takes his role into the public sphere this week as the media conglomerate starts a series of “upfront” meetings with various agencies and advertisers. Most of Paramount’s rivals wait until mid-May to host a group of glitzy programing showcases to kick off this annual run of negotiations for billions of dollars of commercial time tied to the nation’s most watched video programing. Paramount has for the past several years opted for this less showy method.
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