Panjaya.ai, Shortical Partner on AI Dubbing for Microdramas in Six Languages

By Naman Ramachandran

Naman Ramachandran

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Panjaya.ai and Shortical have struck a strategic partnership to bring AI-powered localization to mobile-first microdrama content, the companies revealed Thursday at the APOS conference in Bali.

Under the deal, Shortical’s serialized drama output is being localized into Spanish, Portuguese, French and German, with Japanese and Russian to follow. The collaboration targets an addressable audience of more than a billion viewers across those language markets. Panjaya’s technology automates translation, voice performance adaptation, timing and lip-sync while preserving the emotional register of the source material – a particular challenge for short-form dramatic content that drops new episodes daily or weekly.

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